SecureProCompare was founded in 2019 by a small group of consumer-rights advocates and data analysts who were frustrated by the lack of genuinely impartial comparison resources in the United Kingdom. Too many existing platforms were funded by the very providers they claimed to evaluate objectively, creating an inherent conflict of interest that left consumers worse off.
We set out to build something different: a comparison service that earns its revenue from consultancy fees and clearly disclosed referral arrangements, never from hidden sponsorship deals that could bias our recommendations. From a modest two-person operation in a shared office in Cardiff, we have grown into a team of fourteen specialists covering financial services, utilities, technology and professional services.
Our journey has not always been smooth. In our first year, we faced pushback from several large providers who were unhappy with our candid assessments. Rather than softening our stance, we doubled down on transparency by publishing our full scoring methodology online, inviting providers and consumers alike to scrutinise our approach. That decision earned us the trust of our growing readership and set the tone for everything that followed.
Every comparison we publish is shaped by a set of non-negotiable principles. These values are not aspirational slogans pinned to a noticeboard — they are embedded in our editorial guidelines, employment contracts and quality-assurance checklists.
We never accept payment from providers to improve their ranking. Our revenue comes from consultancy services and clearly disclosed referral commissions. This separation ensures our recommendations serve readers, not advertisers.
Our scoring methodology is published in full on our website. Every data source is cited, every weighting explained. If we change our approach, we announce it publicly and re-score affected categories so historical comparisons remain meaningful.
Data is refreshed quarterly at minimum, and more frequently for fast-moving markets like energy and broadband. Every report is peer-reviewed by at least two analysts before publication, and we maintain a corrections log for full accountability.
We write in plain English, avoid unnecessary jargon and structure our reports so that someone with no industry background can understand the key differences between providers within minutes. Comparison should empower, not confuse.
Behind every comparison report is a dedicated individual with deep domain expertise. Our team combines backgrounds in finance, engineering, consumer law and data science to deliver analysis that is both rigorous and readable.
Founder and editorial director
With fifteen years in consumer advocacy and a background in investigative journalism, Rhian ensures every comparison meets the highest editorial standards. She personally reviews all methodology updates and oversees our corrections process.
Lead data analyst
Arjun holds a master's degree in data science from the University of Edinburgh. He designed our proprietary scoring algorithm and manages the data pipelines that feed live provider information into our comparison tables.
Consumer rights specialist
A qualified solicitor with a focus on consumer protection law, Ngozi reviews our reports for regulatory accuracy and ensures our guidance aligns with current UK legislation and Ofgem, Ofcom and FCA requirements.
From a two-person start-up to a trusted national comparison resource, here are the moments that have defined our journey so far.
SecureProCompare goes live with comparison tables covering three categories: home insurance, broadband and energy. Within six months, we attract 4,000 unique monthly visitors and receive our first request for a bespoke corporate comparison report.
We become one of the first UK comparison platforms to publish our full scoring methodology online, earning praise from consumer watchdog groups and significantly boosting reader trust.
The team grows to eight members. We add technology and software as a new comparison category, responding to surging demand from SMEs navigating the post-pandemic digital landscape.
We surpass 30,000 cumulative users and launch our express comparison service, delivering bespoke reports within 24 hours for time-sensitive procurement decisions.
With fourteen team members and coverage spanning six major service categories, SecureProCompare is now one of the most trusted independent comparison resources in Wales and beyond.